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Home  > Programmes > Diploma Programmes > Diploma in Marketing
Diploma in Marketing
International Students

Approval Code KPT/JPS (N/342/4/0121) (PA 4494)
Classification Diploma
Course Mode Full Time
Course Duration 2 Years
Course Location Kuala Lumpur Campus
Intakes January, May and September

This programme provides students with fundamental broad-based knowledge, both academic and vacational of the complexities of businesses in the marketplace. This programme is designed in accordance with the BTEC Higher National Diploma that emphasises the practical appplication of skills desired by the marketing industry.

Qualification Requirement
SPM / GEC O-Level 3 credits

Completed relevant certificate programme from recognised institutions
Other equivalent qualification recognised by Malaysian Goverment
Level 1
1) Academic English
2) Basic Practices of Marketing
3) Business Ethics
4) Business Law
5) Business Statistics
6) English for Business
7) Financial Accounting 1
8) Fundamentals of Management
9) Introduction To Business
10)Marketing Event Management
11)Office Applications
12)Product Management

Level 2
1) Advertising & Promotions In Business
2) Business Psychology
3) E-Business Operation
4) Financial Accounting 2
5) Marketing Intelligence
6) Macroeconomics
7) Microeconomics
8) Public Relations
9) Research Project
10)Sales Planning & Operations
11)Service Marketing
12)Working with and leading people
13)Introduction to Finance
14)Internet Marketing
15)Fundamental of Logistic

General Courses (MPU)
1) Bahasa Kebangsaan A
2) Critical Thinking
3) Community Service
4) Malaysian Studies 1/ Communication in Malay 1
  • Marketing Executives
  • Marketing Team Coordinators
  • Product Management
  • Corporate branding
  • Public Relations
  • Sales Executives
  • UCSI University Bachelor Degree
     
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