Study

This programme provides students with a fundamental broad-based knowledge, both academic and vocational, of the complexities of business in the marketplace. This programme is designed such that it emphasises the practical application of skills desired by the marketing industry. Students will be equipped with a strong analytical and strategic mind to achieve results desired by an organisation with unique approaches. This programme emphasizes on digital marketing aiming to realize a business’s growth potential.

Partnering with industry leaders, UCSI College offers an exceptional opportunity for students to elevate their professional skills. These programmes are tailor-made to upskill students like you, equipping you with the expertise need to excel in the competitive job market while opening doors to a multitude of professional opportunities.

Industry Partners:

Level 1

• Academic English
• Introduction to Business
• Business Accounting
• Management Information System
• Fundamentals of Management
• Advanced Business Analytic
• Business Ethics
• Business Communication^
• English for Business
• Principles of Marketing
• Business Statistics
• Digital Marketing^

Level 2 

• Public Relations
• Microeconomics
• Human Resource Management
• Introduction to Finance
• E-Commerce^
• Fundamental of Logistics
• Service Marketing
• Sales Planning & Operations
• Integrated Marketing Communication^
• Marketing Research
• Introduction to Event Management
• Macroeconomics
• Product Innovation and Management
• Consumer Behaviour
• Marketing Strategies^

General Courses (MPU)

• Bahasa Kebangsaan A/ Presentation Skills
• Community Service and SDGs
• Kursus Integriti dan Antirasuah
• Philosophy and Current Issues/ Bahasa Melayu Komunikasi 1

^Subjects emphasising in Digital Marketing